Vivek Shah is the founder and creative director of Vegavaan collection by Karma. An Information Technology Graduate, he started his career in 2002 collecting and designing unique Silver Jewellery and Beads, often with semi precious gemstones and selling them to Jewellery Botiques in USA, Japana, France, Spain etc.

Vivek instantly came to discover his penchant for designing unique High end Jewellery, designs often with rare gemstones mined from far away corners of the world. At Karma we love the iridescence quality of gemstones like Rainbow Moonstone, Labradorite, Opal and Larlmar and try our best to enhance the iridescence.

Vivek instantly came to discover his penchant for designing unique High-end Jewellery, designs often with rare gemstones mined from far away corners of the world. At Karma we love the iridescence quality of gemstones like Rainbow Moonstone, Labradorite, Opal and Larlmar and try our best to enhance the iridescence.

Vega Vaan Collections by Karma were launched at Lakme Fashion Week Summer-Resort 2012 - The collection instantly captured attention of buyers and press worldwide. Several of our designs are limited edition or very few pieces made per design. The collections are often seen on various Bollywood - Indian film industry celebrities and in Vogue, Elle, Cosmopolitan etc.

Our creations fuse aesthetic, technical innovation and forward-thinking design while honoring the traditional techniques at the heart of jewelry making. Creations with particulars of a conversation place, applying rare collectible gemstones often on asymmetrical or three-dimensional silver surface.

With limited editions or one-of-a-kind designs, we want to pass a message that luxury is not made in big numbers, but is represented by customized designs, gemstones within one-of-a-kind individualistic sheen and iridescence that is utterly seductive carefully set in Sterling Silver. We hope the customer will choose the Jewel not only because she likes it but because of the story & theme of the collection that is close to her own story!

Often transporting the wearer into a captivating surreal world! Our Designs can take a different meaning and symbolic values: For collection Deco tribal a fusion of Art Deco and tribal motifs, is a link between thing past and present, it is a gift and souvenir, Designs that have a soul, and what timelessly enhances the beauty of a face or a hand immediately transmitting the wearers personality.