Vivek Shah, the founder and creative director of VegaVaan by Karma, is a design alchemist who has redefined luxury through the art of Diamond studded Gold and Sterling Silver Jewelry. With a unique journey from IT graduate to fine and demi fine jewellery maestro, Vivek has spent over two decades crafting masterpieces that merge Art Deco with tribal motifs as well as architecture inspired designs.

 The creations have captivated attention of high-end boutiques, art and design connoisseurs as well as international press across the USA, EU, Japan, France, and Spain. Known for their exceptional artistry, these designs have also gained popularity as celebrity silver jewellery, gracing red carpets and exclusive events.

As a proud Responsible Jewellery Council brand, it upholds the highest ethical standards in sourcing and production. This dedication makes it a standout sustainable jewellery brand, blending aesthetic brilliance with environmental responsibility.