World of KARMA
Vivek Shah is the founder and creative director of VegaVaan Collections by Karma. An Information Technology Graduate, he started his career in 2002 collecting and designing unique Silver Jewellery and Beads, often with semi precious gemstones and selling them to Jewellery boutiques in USA, Japan, France, Spain etc.
Vivek instantly came to discover his penchant for designing unique High end Jewelry, designs often with rare gemstones mined from far away corners of the work. At Karma we love the irridescence quality of gemstones like Rainbow Moonstone, Labradorite, Opal and Larimar and try our best to enhance the irridescence. Some of our creations are with rare gemstones such as Madagascar Aquamarine and Burmese Spinel studded in Sterling Silver.
We often play with unexpected juxtapositions of materials and colors : patinated brass with sterling silver studded with raw uncut hand picked Aquamarines! Often a combination with high visual impact which has the power to evoke cool vibes.
Vega Vaan Collections by Karma were launched at Lakme Fashion Week Summer-Resort 2012 – The Collection instantly captured attention of buyers and press worldwide. Several of our designs are limited edition or very few pieces made per design.
The Collections are often seen on various Bollywood – Indian film industry celebrities and in Vogue, Elle, Cosmopolitan etc.
Our creations fuse aesthetics, technical innovation and forward thinking design while honouring the traditional techniques at the heart of jewellery making. Creations with particulars of a conversation piece, applying rare collectible gemstones often on asymmetrical or three dimenisional silver surface.
With limited editions or one-of-akind designs, we want to pass a message that luxury is not made in big numbers, but is represented by customised designs, gemstones with one-of-a-kind individualistic sheen and irredesence that is utterly seductive carefully set in Sterling Silver. We hope the customer will choose the Jewel not only because she likes it but because of the story & theme of the collection that is close to her own story! Often transporting the wearer into a captivating surreal world!
Our Designs can take a different meaning and symbolic values: For collection Deco tribal a fusion of Art Deco and tribal motiffs, is a link between things past and present, it is a gift and souvenir, Designs that have a soul, and what timelessly enhances the beauty of a face or a hand immediately transmitting the weares personality.